Welcome to Internet Marketing Unleashed Issue #2.

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In This Issue…

1) Pre-Selling Your Way To Greater Success

2) Which is A Better Strategy – SEO or PPC?

3) Keep Your Visitors Coming Back for More

4) Your Weekly Gifts

5) Let Us Know What You Think!

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Hi Guys,

Welcome to the second issue of the “Internet Marketing Unleashed Newsletter”.

This newsletter will run every 2 weeks so keep a close eye on your inbox.

I hope you enjoy this content packed issue and don’t forget to post your comments. If there is something you’d like covered in a future issue, post that too :-)

Now, let’s move on to the good stuff…

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“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.”
-Dale Carnegie

In simple terms, pre-selling is the work you must start doing before you release and sell your product – naturally that’s why it’s called pre-selling.

You need to build up anticipation and to convince your potential customers that your product or service has great benefits that would solve the problems they may be facing so that they are in the buying mood before they reach your product site.

Pre-selling is not only about selling your product, it’s also about selling yourself to your readers and customers.

When you sell yourself to the customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually here to help me.” so that they will let their guard down and listen to your sales pitch.

Pre-selling is also the art of building up anticipation.

For instance – if a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? Particularly if you suffer from chronic headache yourself!

That’s why by mentioning a benefit that has the power to solve your prospects’ problems or able to satisfy their needs – without revealing what the solution is – will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time.

When you finally uncover the whole ‘box and dice’, your prospects will be crawling all over your website looking for the buy button!

However, pre-selling is not just about unveiling your product bit by bit. In fact, that is only one of the various ways one can pre-sell.

For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”.

In your newsletter, you can pre-sell by including a snippet or two from your ebook and mention that it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems and earn their trust, they will more often than not be very willing to buy products from you.

Which is the better strategy for your online business – SEO or PPC?

The simple answer is if used correctly, both strategies can help you build a very profitable online business. Each technique has it’s own advantages, so you need to balance the two to gain the maximum benefits each offer.

SEO is more of a long term strategy so you shouldn’t be kick-starting a new business and expect an instant flow of traffic from the search engines.

On the other hand, PPC is an excellent short term strategy as you have the ability to laser target your visitors and instantly drive traffic to your site – so this is a great method that you can use until you start to see traffic flowing in from other methods, such as SEO.

Now with SEO you don’t always have to wait months and months before receiving traffic. With the proper niche research and marketing you can start getting visitor within days. Once your site is crawled regularly, you can put a page up and have them indexed in days.

While it can take longer that other methods, SEO is definitely not a waste of time, unless you don’t plan on being in this game for a long time. You just need to implement the right measures and be patient.

SEO is a tough game no matter how you look at it. You can be at the top of the search engine results pages one month and drop out of site the next. In fact, I’ve seen people who have held a #1 position for their keyword for years and suddenly disappear all together overnight.

Now this hurts at the best of times, but it’s even worse if you place 100% of your efforts in this one area and depend on it for your entire income. As they say, diversification is a good thing and online marketing is no different.

Of course SEO and PPC aren’t the only ways to market online… some people do neither and still make a ton of money.

There is no predicting what the search engines will do. They will always mess with their algorithms to try to give their users the best experience they can by providing the most relevant results for their searches. So you need to factor this into your marketing.

It’s not uncommon to one day have 50 keywords ranked high and the next day they disappear. Then two months later you will begin to see visitors from those keywords when your keywords get re-listed again.

SEO has changed a lot in the last 12 months and will continue to evolve in the future, so it is very risky to rely on it for your revenue. I’ve seen it happen – huge revenue generating websites dropping out completely and being placed in the “sandbox” – what a bummer that has to be!

It’s not my intention to discourage anyone from practicing SEO. I probably made it sound impossible. It’s not. It certainly is an incredible way to get free traffic. And any free traffic is good traffic.

You just need to use a range of marketing methods to limit your risk and protect the long-term sustainability of your online business so that you can endure anything the search engines throw at you in the future.

In today’s online envirionement where content is king you have to continually provide fresh unique website content that is relevant to your topic in order to achieve any reasonable search engine ranking. This is where blogging can form an important strategy in your overall maketing.

Including a blog as part of your site structure has proven to be a very successfull strategy as it allows you to provide fresh unique content on a regular basis to act as seach engine fodder for the spiders. Plus it gives your visitors a reason to keep coming back to your site to see what new content about their niche subject has been added.

However, you need to ensure that the information your provide is both informative and useful to your readers, otherwise it defeats the whole purpose of the exercise.

So with this in mind, today we’re going to discuss the type of content that is most suitable for your blog in order to make it profitable and to keep your visitors coming back for more – day after day after day!

First off, you need to understand that there is no fixed framework that your blog should follow. This is a personal choice and therefore you can write about whatever it is you’re interested in.

However, the difference between a successful blog and a blog that bombs out big time is the style in which your content is written. For instance, would you prefer to read a precise on quatum physics or the latest fishing magazine?

More than likely you would prefer to read the fishing magazine because it appeals to your interest or because it is far less mind-numbing than a boring lecture on quantum physics. (I’m sorry if you’re a science geek, but most people fall asleep reading this kind of stuff lol)

The point I’m trying to make is that most people don’t like to read anything that is too “heavy”, so you need to write in a style that is “light” yet informative.

ou see, when your visitors reach your blog they are not only looking for information – they are also looking for information they can obtain easily and in a relaxed manner.

So to attract more visitors, as well as to keep your site sticky to entice your visitors to keep coming back for more, it is very important to add a human touch to your blog posts.

This can be done by simply imagining you’re talking about a certain topic one-on-one with your personal friend and to include a light-hearted sense of humour in your writings. So don’t be afraid to add funny comments in your articles where they are appropriate :-)

Another important key point is to avoid addressing your reader in the third party, ie you should not write as if you’re preparing a speech to a crowded room.

You need to write as if you’re having a face-to-face conversation with a friend. This will make your visitor feel as if they are actually part of the conversation, rather than reading a robotic comment from a person who is trying to sell them something.

Besides that, it is also very useful to establish your own personality through your comments. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Just being yourself, rather than trying to be too official, can make a huge difference as it can make you stand out from your competitors. This is a lot like creating your own brand name, where people immediately think about you when they need to find out information about their topic – just like how people immediately think about Coke when they are thirsty or Nike for sportswear.

So in summary, only ever provide unique fresh contant on your blog, stucture your comments in a casual manner as if you were talking to a friend and write in a face-to-face style to establish your own personality on your blog.

Doing this will not only get the spiders interested in your blog, it will also entice your visitors to keep coming back to your site to read the latest news or information on your chosen topic.

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This is your chance to speak out.

Comment on articles I’ve run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc.

In other words, just talk to me about what you think I need to do to improve the newsletter.

Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I’ll thank you by posting your address so that you can get additional free traffic to your site!

Post your comments at the bottom of this issue.

That wraps up our second issue and I hope you enjoyed it.

Don’t forget to post any comments or questions you may have at the bottom. I’m happy to help you in any way that I can.

From time to time I’ll send you important updates that will provide information that has the potential to greatly improve your online business… and of course your profits!

However, you can rest assured that I will only ever recommend products that are considered to be of HIGH value and will provide indisputably benefits to help you grow your business… that’s my guarantee to you!

Enjoy the rest of the week :-)

Your Friend and Partner in Success,

Jason Oickle
http://www.trafficsecretsunleashed.com

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